News

Over 100 Affordable Homes And A Black Business Hub Are Set To Arrive In North Portland, OR, Thanks To The Williams & Russell Project.

The Williams & Russell project is looking to revive the Albina community, an area in North Portland that was once home to many Black families and Black businesses, until they were pushed out.

Righting the wrongs of the past, the Williams & Russell project is looking to create more than 100 affordable homes, consisting of townhomes and apartments, on a 1.7 acre lot on the corner of North Russell Street and North Williams Avenue.

AfroTech | July 2024

Block left vacant for 50 years in Portland’s historic Albina neighborhood to gain new life.

The Williams & Russell project looks to create 85 affordable apartments, 20 townhomes for sale and a new hub for Black-owned businesses.

The Williams & Russell project looks to create 85 affordable apartments, 20 townhomes for sale and a new hub for Black-owned businesses, all on a block that the city of Portland once seized for an expansion of Legacy Emanuel Hospital that never fully emerged.

KGW | July 2024

Portland real estate developer pens 'A Kids Book About Real Estate Development'.

In her new book "A Kids Book About Real Estate Development," Anyeley Hallová said it was her goal to teach kids what a developer does and how they can contribute to a more equitable society.

Hallová, founder of real estate firm Adre, recently wrote “A Kids Book About Real Estate Development,” in which she introduces kids ages 5 and up to real estate development and how it is different from being an agent or architect. Hallová, with the help of her own children in the editing process, explains in the book what real estate is and how it works through the metaphor of a film director.

Portland Business Journal | July 2024

Redefining Development.

Anyeley Hallová's Approach to Wealth Creation, Social Equity and Catalytic Projects

“I want to create a movement toward social equity in real estate development. Adre’s mission is to develop catalytic projects that benefit disenfranchised communities and for others to see that they can do the same work.” — Anyeley Hallovà

Madame Architect | July 2024

Portland developer probes future of sustainable construction.

Anyeley Hallová of Portland real estate firm Adre researched how developers might implement so-called district systems at the Williams & Russell project.

There are challenges associated with implementing district systems on-site, the report said, but these systems represent "the future in resilient development." The research is "making it much easier for people to come after us who might want to do this, too, and they don't have to start from scratch," Hallová said.

Portland Business Journal | June 2024

Parrott Creek Breaks Ground.

The expanded residential treatment facility will provide behavioral, mental health & substance abuse treatment for up to 40 teens.

Anyeley Hallová, Adre founder, on how the buildings will support the mission through trauma-informed design: “On the Parrott Creek site, the youth are really connected to nature and so the buildings have a very much indoor-outdoor feeling … providing a safe and welcoming space for youth to have treatment and see a brighter future. "

KPTV FOX 12 | October 2023

Trauma-Informed Spaces for Youth.

Re-envisioning the care, treatment, and physical spaces provided youth in residential settings.

“We are thrilled to mark the expansion of our facility which builds on our 55-year heritage of providing residential care to some of Oregon’s most vulnerable children,” said Simon Fulford, executive director of Parrott Creek Child & Family Services.” “The project development team is incorporating a “trauma-informed design” approach that addresses the relational healing impact among the landscape, spatial design and the young residents.”

MILWAUKIE REVIEW | October 2023

Future of Sustainability.

Shaping a greener world: Specialists weigh in on everything from the evolution of sustainability to the people and projects inspiring them most.

The most pressing issue in sustainability right now: “Ensuring that communities of color and other disadvantaged groups get the same level of access to environmental sustainability features that occupants of Class A Office Space or residents of high-end homes receive. These include superior indoor environmental air quality, resilient buildings that can withstand climate chaos, and upfront investment in building systems that reduce utility bills over time.”

ARCHITECT | October 2023

Shake Test for Mass Timber Rocking Wall.

Proving that wood buildings can go tall in seismic zones.

Since launching her own firm, Adre, [Anyeley Hallová] partnered again with Lever on a project now in the design phase using the same mass timber rocking wall technique used in the NHERI project. She says that project is bolstered by the results from the NHERI test. The structural approach, she says “is demonstrating its commercial viability as a cost effective solution and providing a code pathway for other developers to incorporate this form of seismic resilience into their buildings.”

FastCompany | May 2023

Less Parking, More Housing?

Some experts say parking rollbacks will encourage new development, including additional affordable housing.

Experts like Hallová say increased density via efforts like reduced parking requirements can make housing more affordable in the long run. … “What's great about density in urban cores is that over time those become the most affordable units.”

Street Roots | April 2023

Equity Takes Center Stage.  

The International Mass Timber Conference brought together architects, contractors, fabricators, and foresters.

U.S. Green Building Council board chair Anyeley Hallová gave the opening keynote: “Real estate development in the United States is almost exclusively white,” citing figures showing less than one percent of U.S. real estate developers are Black or Latinx.

The Architects Newspaper | April 2023

Sustainability in the Midst of a Climate Emergency.

Green Home Builder interviews Anyeley Hallová, Chair of US Green Building Council.

“Green buildings, like those those that are LEED certified, are a global solution for cities, communities and neighborhoods. Through sustainable design, construction and operations, green buildings are reducing carbon emissions, energy and waste.”

Green Home Builder | April 2023

Powering the Economy.

Anyeley Hallová featured among Portland’s Black entrepreneurs driving ingenuity & social impact.

On inspiration to found Adre: “One is the murder of George Floyd. Black Lives Matter. I had been involved with the Portland Housing Center. I was on their board, thinking about Black homeownership. Another one was I was just finishing up the (Meyer) Memorial Trust project in that year. And I would say that project was the first time that I got to do what I call true sustainability: environmental, economic, and social sustainability.”

PORTLANDINNO | March 2023

Black History Month 2023.

Adre's Anyeley Hallová on social impact in real estate development.

Several things spurred Anyeley Hallová, formerly of real estate firm Project^, to found her own business in 2020, not least was the Black Lives Matter movement.

Portland Business Journal | February 2023

Oregon projects get help on path to net zero.

Adre, a real estate development company, is engaged in two projects with potential to be net zero.

The other net zero project is for Parrott Creek Child & Family Services, a nonprofit that has been in operation for over 50 years. The organization is preparing to expand its Oregon City campus, and the project is expected to be net zero if rooftop solar panels are included. Adre is pursuing a solar and storage grant for the project.

Daily Journal of Commerce | February 2023

PitchBlack.

Startup competition for Black entrepreneurs, returns in new venue.

Last year’s top winner was Adre, a sustainability and BIPOC-focused real estate development company founded and led by Anyeley Hallová. Adre won $40,000 from the competition plus another $10,000 from a donation from lntel’s RISE Technology Initiative.

The Oregonian / Oregon Live | February 2023

Clearing the Way for Mass Timber Usage in Oregon.

Anyeley understands the difficulty of pushing catalytic, mission-oriented projects forward in an exclusionary industry.

She hopes that a new interest in ESG and social equity will result in greater partners, lenders, impact investors, and foundations willing to fund climate-justice and equity-centered real estate development projects.

Urban Land Magazine | October 2022

Equity and Wealth-Building.

Hallová recently started her own development firm, Adre, to advance equity and wealth-building for BIPOC communities.

Anyeley Hallová didn’t travel a conventional path to real-estate development. But, during her nearly two decades in the field, she has used her education in design thinking to advance sustainability, mass-timber construction, and architectural ambition.

Architectural Record | September 2022

A Passion for Equity.

“A lot of times foundations and governments only give to programs, not buildings” she says. “But buildings influence how people interact with community.”

“As a black woman, Hallová says of her experience in real-estate development, “We don’t see people like us in these fields” (only two percent of real-estate development companies in the United States have black leadership). “I want to be a leader in equitable development, and create projects that inspire other developers to think, ‘Yes, I can do that, too.’”

Harvard Magazine | September 2022

Growing Oregon.

Oregon’s unique growth rules have preserved open space but also led to new fights.

“One of the reasons we love Oregon so much,” she said, “is that clear access from where you live to the mountains, to the ocean — and not the sprawl, right? I think everybody enjoys the benefits of that. I think not everybody understands why it is that way. And it’s really there because of our land use system.”

Oregon Public Broadcasting | August 2022

Seeding Sustainability With Equity.

Led by founder Anyeley Hallová, Portland developer Adre creates green, community-focused projects.

“Anyeley uses development to build community,” Michelle J. DePass, former CEO of the Meyer Memorial Trust, said. “She is a very proud Black female developer in the Pacific Northwest who knows that she is rare. She doesn’t shy away from holding that mantle and allowing other people to dream about the world that they want.”

The Architect’s Newspaper | August 2022

Meyer HQ earns the highest award.

2022 Urban Land Institute Americas Award for Excellence.

The Meyer Memorial Trust HQ project was awarded the HIGHEST standard of achievement for a real estate development project. As a former partner in project^, Anyeley revolutionized how development projects can use a deep DEI and sustainability lens to influence positive results for client, community, and environment.

The Urban Land Institute | June 2022

The Killingsworth Project Named Winner.

USDA and Softwood Lumber Board’s 2022 Mass Timber Competition: Building to Net-Zero Carbon.

The goal of this structural design is to prove out the rocking shear wall system and become a demonstration project of how this advanced technology can exceed code and provide a cost-effective seismic solution for buildings between three and 12 stories.

The Architect’s Newspaper | June 2022

The World Needs Fixers.

Anyeley Hallová named one of Grist’s 50 Fixers.

Each year, the Grist 50 identifies emerging leaders in climate, equity, and sustainability from across the U.S. who are working on fresh, real-world solutions to our world’s biggest challenges.

Grist | March 2022

Women of Influence 2022.


This award is designed to honor the region's most influential business women.

(Anyeley) has distinguished herself at multiple Portland real estate development companies and as vice-chair of the powerful Oregon Land Conservation and Development Commission.

Portland Business Journal | March 2022

Adre wins First Place and Intel RISE Tech award.


The preeminent pitch platform for Oregon's Black entrepreneurs returns.

“When I think of Pitch Black, I think about business and the venture capital world, so I was happy to share this vision because a lot of the businesses that are here will one day be retail,” Hallová said.

PORTLANDINNO | February 2022

Development team revealed.

Black-led development team to advance the community vision for Williams & Russell project.

PWG co-chair Justice Rajee said, “We reached this milestone with the guidance of the community's voice and values. This is a big deal for the community.” 

Portland Business Journal | July 2021

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Changemaker.

Anyeley Hallová re-envisions development through sustainability, equity lens.

There are some amazing women conquering historically male-dominated fields like commercial development and design, and we thought it was time you met some of them.

Energy Trust of Oregon Blog | March 2021

Portland Stories.

Many of these founding principles still express themselves in land-use systems, funding mechanisms and public policies that were expressly developed to specifically exclude the Native and black and brown folks who are born and raised in Oregon. This gives me an immense sense of responsibility to the community to ensure that Oregon is a place where everyone can thrive.

Portland Business Journal | March 2021

 
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Recasting Real Estate.

Inside efforts to diversify the industry in Portland elsewhere.

“We have the power in our industry to affect the environment, to affect people, to affect their welfare,” she said. “That’s what makes me excited about being in this. And I would love to see more people from diverse backgrounds that look like me, that come from all different walks of life, be able to influence the environment that we all live in.”

Portland Business Journal | September 2020

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Prominent spot on state commission.

Hallová in 2018 became the first African American appointed to the commission, according to state officials. "The commission, our staff and our state have benefited greatly from Vice Chair Hallová's gifts of intellect, commitment to equity and her experience as an innovative developer," 

Portland Business Journal | January 2020

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Real Estate Development on Her Own Terms.

The experience of seeing sustainable features treated as a “nice-to-have,” rather than a “must-have,” deepened her conviction that development could, and should, occur in harmony with nature, not in spite of it.

ULI Americas | July 2015